Live Sports Moved to Streaming (And Your Ad Budget Should Too)
Live sports used to be the one thing keeping cable alive. Not anymore.
In this episode, Shannon and Krystal discuss why streaming platforms now own live sports—and what that means for your advertising budget. From exclusive NFL games you literally can’t watch on cable to the real cost of college basketball tournament packages, we break down what business owners actually need to know about sports advertising in 2026.
If you’ve been pouring money into cable sports packages because you think that’s where your audience is, this episode will change how you allocate your budget.
This is Part 2 of our streaming series—catch Part 1 for the full viewership shift data that’s reshaping video advertising.
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